NOSEFRIDA NASAL ASPIRATOR

The NoseFrida is a nasal aspirator, a device for clearing your baby's blocked nose. You place the large tube against the outside of your bub's nostril (not inside it, this is important), and use the red mouthpiece to create suction by breathing in through your mouth. The mucus travels up the tube into a collection chamber.

Between the collection chamber and the mouthpiece sits a disposable hygiene filter. This filter is the key. Designed to stop mucus and bacteria travelling past the chamber toward the mouthpiece. Nothing gets near your mouth. The filter does its job every single time, provided it's been replaced after each use.

It works differently from a bulb aspirator, which sits inside the nostril and is hard to clean, and from battery-powered aspirators, which apply a fixed suction you can't adjust. With the NoseFrida, you control it.

It sounds alarming. It works brilliantly. The Australian parents who were most horrified by it are now our biggest fans.

Consider this the permission slip to get over the initial reaction and just buy it.